Agency Choices
Are You Best Served as a Customer or Client?
It's not always easy to determine whether you would be best served as a customer or client. In weighing each individual situation, here are some points which may help you reach that decision when choosing to work with a real estate professional:
CUSTOMER PROFILE
You may be best served as a CUSTOMER when:
- You merely need exposure to the market
- You prefer to do much of the work by yourself
- You are familiar with real estate practices & procedures and/or business in general
- You know how to mentally structure an offer
- You are capable of negotiating for yourself
- You are capable of analyzing the property and legal forms (or can engage the services of someone who can.)
Real estate licensees may work with a customer, but not for a customer.
CLIENT PROFILE
You may be best served as a CLIENT when:
- You are more a sophisticated buyer, needing more personalized attention
- You are naive regarding real estate purchases and /or business in general
- You have a need for help in negotiating
- You have limited funds, restricted terms or types of financing
- You rely heavily on input from the salesperson ("WHAT would YOU suggest I do?")
- You would prefer NOT to disclose confidential information to an agent who is LOYAL to the other side
- You are a very cautious, analytical buyer; constantly probing for every detail
- You speak English as a second language
- You want to keep your identity confidentialReal estate agents work for their client.
(All real estate licensees in Wisconsin are required to present a mandatory disclosure to clients & customers)
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